Category: culture
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Intimacy Is a Branding Risk: Why Human Love Feels Cringe
“Having a Boyfriend Is Embarrassing” — Vogue Said It, TikTok Agreed Late 2025, Vogue published a piece that immediately went viral: apparently, having a boyfriend is “kind of embarrassing now.” At first, it sounded like internet hyperbole. But scroll through TikTok, Instagram, or literally any group chat, and you see why it hit. It wasn’t…
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Congrats, You’re Human. Can You Prove It?
What does it mean to be real in 2025? In the age of artificial intelligence—where mimicry has become both impressive and terrifying—the concept of being “real” is no longer philosophical. It’s infrastructural. It’s biometric. And it’s for sale. We used to assume people were people. Now we ask: Is this a bot? Is this a…
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Adolescence, Algorithms, and the Age of Digital Extremism: Are We Raising a Generation of Jamie Millers?
I had just finished Netflix’s hit series Adolescence, and I couldn’t shake the pit in my stomach. The final scene played over in my mind—not just because of its emotional weight, but because of how real it felt. Jamie Miller, a 13-year-old boy, commits an unthinkable act after descending into a world of online radicalization,…
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Recommended to Death: How Online Culture Lost Its Spark
Lately, I’ve been feeling deeply uninspired by fashion, trends, and even shopping (hence the delay in publishing—apologies). I made it my mission to find at least one item that sparked some excitement. I scrolled endlessly through product recs, browsed every “must-have” list, hopped from trendy site to trendy site… and still, nothing. Everything looks the…
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Doechii: The Best-Dressed Celebrity of Fashion Week and the Genius of Preppy Rap Aesthetics
Doechii has been eating the girls up all Fashion Week, and I have been obsessed—not just with her looks but with her whole energy. I first learned about Doechii through her hypnotic collaboration with SZA, “Persuasive,” in 2022. The track was intoxicating—dreamy yet defiant, smooth yet unpredictable. From that moment, it was clear that Doechii…
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Familiar Faces, Forgettable Walks: Why Milan Fashion Week Left Me Wanting More
The Rise and Stagnation of the Nepo Models Nepotism in fashion is nothing new, but the spectacle of models born into fame and privilege gracing the world’s most prestigious runways has shifted from novelty to predictability. At first, seeing familiar surnames in show notes and campaign headlines added an element of intrigue. But over time,…
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The Age of Age Gap: Why Older Women-Younger Partner Stories are Having a Moment
I had just finished watching A24’s highly anticipated film Babygirl, and I have to say, I have thoughts. For a movie as hyped up as this one—especially coming from A24—I was expecting more than just mommy porn or a Wattpad fantasy. (Warning: as much as I hate spoilers there might be slight spoilers contained), but…
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The Allure of Bond Girls: A Fashion-First Ranking
Can you guys believe it’s actually 2025 already? My brain still struggles to process this while typing out the date—it all feels so surreal. This year, I had the fortune of ringing in the New Year at a stunning ski resort—the same breathtaking location where one of the iconic James Bond films was shot. While…
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“Trendy or Timeless? Should Luxury Brands Stop Trying to Be Cool?
“Popular culture is a contradiction of terms; if it’s popular, it’s not culture. Anything worthwhile is always appreciated by a minority.” — Vivienne Westwood (1996) I came across this quote from Vivienne Westwood in a 1996 interview while sipping tea and doomscrolling my way through this dreadful winter, trying to survive and maybe even enjoy…
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The Power of Satire in Luxury: What Cultural Trends Teach Us About Brand Positioning
The Power of Satire in Luxury: What Cultural Trends Teach Us About Brand Positioning I was having dinner with friends the other night and the idea of ski trips started getting tossed around, and it wasn’t long before someone mentioned St. Moritz—which, of course, seamlessly segued into a conversation about The Gstaad Guy. Suddenly, everyone…
the Mirepoix 